Our market wizard, Kevin, has gone to the extreme of creating a custom market plan and selling it to a buyer to use as his/her guide to the sales process. He/she uses this plan to help his/her business stay in the black during times of uncertainty.
I’ll admit I was a little skeptical about his plan after watching the first trailer, but its simplicity and the fact that he’s using it to help sell hisher business is actually one of the best parts about the trailer. If you’re looking to make a quick buck at the beginning of the year, look no further.
Heshe does have a point on this. With the economy so shaky, many people are taking their business in the other direction. Companies that are in business for long periods of time need to have a market plan in place to help prevent them from going under, but there are also many companies that have just jumped into the new year and are just doing a little extra to prepare their businesses for the coming period of uncertainty.
There are many companies that have had to do this. Some of them are so badly mismanaged that they’re just about ready to go bankrupt. Others are just taking the extra time to get their businesses in order.
These are companies that are a little more conservative than their competitors. They use different marketing tactics to entice some of the more hesitant prospects to buy their wares, rather than just using direct mail and flyers, and they also do a little more of the “fraud” type of marketing, which is the use of a lot of false promises.
If a company is making false promises, then they should be required to explain the nature of the claims they make, and to do a little more research into the company’s financial health. If they can’t do this, then perhaps the company’s marketing efforts are just not good enough.
The reason that companies often want to use direct mail and flyers is that they don’t have to convince prospects to buy their products. They can just send them an unsolicited card telling them that they should buy their product. This is a huge mistake, because if people don’t buy a product, they will just go elsewhere.
This is why these companies are so successful. There are enough people out there that are willing to buy whatever they sell. They just have to figure out how to make their marketing messages more compelling. So far, no one I know has figured this out.
You see the problem here is that the marketing messages that you send to people who just want to buy your product are often so bad they fail. Your marketing text is sent to people who have no interest in your product.